- Analyzed each country individually, compiled a summary table and map with infographics. The main indicators - completed, ongoing and future projects in industry, GDP, tax policy, ease of doing business, participation in economic, customs and political alliances and coalitions, natural resources and deposits, the level of diplomatic relations with Russia.
- Estimated the explosion protection market size in Africa, and compared it with the global and Russian markets.
- Analyzed the key segments and trends of their development.
Launch of export sales of electrical equipment in Africa
Task
Evaluate the size of the market, the specifics of technical regulation of the industry, the demand for the client's products in African countries, to rank the most suitable countries for export and make a business plan for the launch of export sales for several forms of business (branch, distributor, sales representative).
Client
Russian manufacturer of electrical equipment, the niche leader. The company has been in the market of electrical equipment for 30 years and is represented by several branches in Russia and the CIS.
Date
March-April 2022.
Result
According to the recommendations developed during the research, the client signed a distribution agreement with an Egyptian company and launched the new direction in export sales.
Type of Project
Research, Exports, Investments
What We Did
- Described the economic and political trends affecting the African explosion protection market.
- Found information on equipment certification, customs duties, taxes, and technical sales regulations in the industry.
- Highlighted the advantages and risks for entering the market.
- Mapped the presence of Russian industrial companies in Africa.
- Identified a global competitor - China. We mapped its presence there as well.
- Ranked the countries based on the collected data. For the top 10 countries of the ranking we made a detailed analysis of competitors, customers, suppliers, and demanded products.
- Performed SWOT-analysis for the top 5 countries of the ranking.
- Chose 4 suitable forms of business for the client: a new legal entity, a branch, an official distributor and a sales representative, and described the advantages and disadvantages of each of them.
- Wrote a business plan for the form of business selected by the client: we calculated the required investments, made a project plan, made the Gantt chart, described the organizational structure of the project, calculated profitability projections for the optimistic, pessimistic and neutral scenarios.
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