To study the market of electrical equipment and adjust the company's strategic goals for the next year in accordance with the forecasts.
Each expert has his own vision of market analysis, a rather vague term. In order to understand how exactly to organize your work, you should, first of all, start from the purposes of the client - for example, it does not make sense to analyze the seasonality of demand if the goal is to reach export markets. Or it is not worth digging into global trends if the client needs to open a branch on the next street.
Market analysis in this sense is like a construction set - with a certain set of parts, that is, research methods, we can build any final product, adapting to the goals of the Client. In this case, we opted for a combination of several qualitative and quantitative techniques to get the most complete and objective picture of the market. It turned out great.