During the audit to identify strengths and weaknesses of the company, to offer options for diversifying the business, to make recommendations to strengthen the strengths and compensate for weaknesses.
It is always a little scary to take on such tasks, because the client comes with a request "tell me what to do and how to do it" - it's a big responsibility! However, the high level of expertise in auditing and strategy sessions puts the anxiety aside. An outsider's view of the customer's company, especially when combined with a deep dive into the processes, allows you to develop truly effective solutions even in a situation of uncertainty.